Michael Fortinberry | Crowdfunding and Compensation: Opportunities for Entrepreneurs and Investors | New York City

Michael Fortinberry
3 min readMay 8, 2023

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Crowdfunding is becoming a popular way for entrepreneurs to raise business capital. It gives investors a new and innovative opportunity to get involved in early-stage companies. Through crowdfunding platforms, entrepreneurs can pitch their business ideas to a broad audience, and investors can contribute small amounts of money in exchange for equity in the company or other rewards.

Advantages for Entrepreneurs & Investors

A primary advantage of crowdfunding is that it can provide entrepreneurs access to the capital they may need help obtaining through traditional sources like banks or venture capitalists. This is particularly true for entrepreneurs working on niche products or ideas that may interest something other than conventional investors.

Additionally, crowdfunding can provide entrepreneurs with valuable market validation. By presenting their business ideas to a broad audience, entrepreneurs can get feedback on their products or services and refine their offerings based on customer demand.

For investors, crowdfunding presents an opportunity to get in on the ground floor of a potentially successful business. By contributing small amounts of money, investors can diversify their portfolios and potentially earn significant returns if the company is successful.

Disadvantages for Entrepreneurs & Investors

However, there are also some potential drawbacks to crowdfunding. One concern is that entrepreneurs may need more expertise to successfully launch and grow their businesses. This can lead to a high failure rate among crowdfunded companies, resulting in investor losses.

Additionally, there is a risk of fraud and misconduct in crowdfunding. Some entrepreneurs may use crowdfunding platforms to scam investors, and there have been cases of companies raising funds through crowdfunding and failing to deliver on their promises.

How to Mitigate the Risks

Despite these concerns, there are steps that entrepreneurs and investors can take to mitigate the risks associated with crowdfunding. For entrepreneurs, it is essential to have a solid business plan and to be transparent with investors about the risks associated with investing in an early-stage company. Additionally, entrepreneurs should have a plan for how they will use the funds raised through crowdfunding and should be prepared to deliver on their promises.

For investors, it is essential to do their due diligence before investing in a crowdfunded company. This may include researching the company’s founders and management team, reviewing the business plan and financials, and conducting market research to evaluate the potential demand for the company’s products or services.

Overall, crowdfunding presents a unique opportunity for entrepreneurs and investors alike. By leveraging the power of the crowd, entrepreneurs can raise capital and validate their business ideas, while investors can get in on the ground floor of potentially successful companies. While certain risks are associated with crowdfunding, these risks can be mitigated by careful planning, transparency, and due diligence. As the crowdfunding industry grows, we will likely see more opportunities for entrepreneurs and investors to connect and collaborate on innovative business ideas.

Originally published at https://michaelfortinberry.net on May 8, 2023.

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Michael Fortinberry

Michael Fortinberry is the Co-Founder and COO of Protiv and Senior Vice President of Perennial Construction Solutions. Visit MichaelFortinberry.net for more.